Archive for Ghajini

Does Bollywood realise what they are missing?

Posted in Bollywood Product Placement with tags , , , , , , on March 3, 2011 by Shruti

So this blog is about the placement of fashion brands in Bollywood movies. Bollywood movies have always been a big melting pot of action, impressive dialogues and songs and dances. And when I say songs, I actually mean songs, not the “background score” nonsense that we have to put up with in the Filmfare awards lately, I might as well add, copied from Academy awards. (Incidentally, what is up with all the copying of the fancy award names? I sincerely don’t think that we are fancy enough to pull of “Award for the Background Score”. )

Anyway, the point being, we can show off gazillion fashion brands, if we decide to, in our Bollywood movies. And don’t get me wrong. I am certainly not picturing a scenario with the lead actress dancing in a “chania-choli” designed by Manish Malhotra with a herd of dancing females behind her with those “chania-cholis” again. No. I meant the regular brands designed for normal people. I know the concept of a clothing company with multiple outlets in a city is not as common in India as in the US. But, we do have malls like Shopper’s stop and brands like FabIndia, which as I mentioned are gone to and used by normal people. And these people are not making enough use of the coverage that they would get through these Bollywood movie-makers.

I just felt bad, (sincerely) for those who are not effectively using this movie-medium to earn more. Even though some Bollywood movies like Ghajini or Kabhi Khushi Kabhi Gham do feature brands like Van Heusen and Gap, the number is very small. And even those movies mostly feature non-Indian brands.

Wake up folks!!!!! You are wasting an amazing platform to market your brand.