Bollywood’s Bodyguard Features Hollywood-Style Product Placement

Posted in Uncategorized on June 1, 2012 by Shruti

Well, no wonder there……….. they have been doing it since 1950s people…..

Good article – http://www.brandchannel.com/home/post/2011/09/06/Bollywood-Bodyguard-Product-Placement.aspx

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Product Placement growing in Marathi serials

Posted in Uncategorized with tags , , on June 1, 2012 by Shruti

A month in India after a very long time gave me a new insight about product placement in TV serials. There are only a couple serials worth watching and since we had a lot of time, I ended up watching that. One of the serials had such a big placement – some in a clever way and some.. well,.. right at your face.

Quality ice cream was one of the products featured in a serial. It was a very family serial watched by not just 40+ age group but also by a bit younger generation – 20+ and since usually a 20+ has some buying power in their hands especially in terms of ice creams and such items, I thought it was a very clever idea. But the way it was done put me off. Spending one and a half minute out of the total 23/24 minute to talk about the ice cream and its flavors and flaunting the tag line of that brand (ice cream for weekend or celebrate your weekend with Quality or some such)……. well that’s not very subtle people.

Just having the family enjoy ice cream with the logo visible in the background of that scene and somewhere in the conversation mentioning about the weekend would have been sufficient. This right in your face approach was not really necessary and took away the intelligence and fun of it.

They also promoted a movie in the serial. Good idea but not so subtle presentation. One thing I have learned during my studies – product placement is effective when its subtly woven in the background of the scene. Any more than that and people will talk – not in a appreciative way. Its not an advertisement people and you might want to maintain that difference.

Sometimes they don’t think

Posted in Hollywood Product Placement on May 24, 2011 by Shruti

So I was surfing through channels and stopped at one in particular where there was a group of people – very robust looking – dancing (?). I only had five minutes and so could only watch that one scene and it stayed with me. So I noted the name of the movie and decided to get that movie and watch again. It was “Step Up 2 the Streets”.

Not one of those stand-out movies. But not a bad one either. And the movie started with a girl being interested in the dance since her childhood but then loosing her mother and ending up at her mother’s best friend to stay with her. She grows up on the streets with not much money, bunking school but dancing all the same. Everything thing was going fine and pretty standard with the movie until the girl goes to this school of arts. The scene of her entry in the school started – she is climbing up the steps, turns around and whooaaa – there it was – a big bold logo of Under Armour on her backpack. One one can miss that. And all I could think was – what the hell were you thinking. She can’t afford that. Well, I work and earn and I can’t afford that.

The movie went on and there were more placements in the movie here and there but at the end of the movie what I remembered most was the placement of that Under Armour. I know that not all the people would notice this and its probably not that big of a deal but I’ll still say – Sometimes they don’t think !!!

Does Bollywood realise what they are missing?

Posted in Bollywood Product Placement with tags , , , , , , on March 3, 2011 by Shruti

So this blog is about the placement of fashion brands in Bollywood movies. Bollywood movies have always been a big melting pot of action, impressive dialogues and songs and dances. And when I say songs, I actually mean songs, not the “background score” nonsense that we have to put up with in the Filmfare awards lately, I might as well add, copied from Academy awards. (Incidentally, what is up with all the copying of the fancy award names? I sincerely don’t think that we are fancy enough to pull of “Award for the Background Score”. )

Anyway, the point being, we can show off gazillion fashion brands, if we decide to, in our Bollywood movies. And don’t get me wrong. I am certainly not picturing a scenario with the lead actress dancing in a “chania-choli” designed by Manish Malhotra with a herd of dancing females behind her with those “chania-cholis” again. No. I meant the regular brands designed for normal people. I know the concept of a clothing company with multiple outlets in a city is not as common in India as in the US. But, we do have malls like Shopper’s stop and brands like FabIndia, which as I mentioned are gone to and used by normal people. And these people are not making enough use of the coverage that they would get through these Bollywood movie-makers.

I just felt bad, (sincerely) for those who are not effectively using this movie-medium to earn more. Even though some Bollywood movies like Ghajini or Kabhi Khushi Kabhi Gham do feature brands like Van Heusen and Gap, the number is very small. And even those movies mostly feature non-Indian brands.

Wake up folks!!!!! You are wasting an amazing platform to market your brand.

One missed out Product Placement

Posted in Hollywood Product Placement with tags , , , , on February 23, 2011 by Shruti

This is to write about one missed out product placement due to my lack of knowledge about stocks and all those programs related to stocks.

I have lost count of how many times I must have watched Iron Man to know all the placements and their duration and gazillion things about the products featured in that movie. And I was quite satisfied with my performance until recently. My husband’s new thirst for knowledge about the stock market has had its impact on me too. Nothing too serious that can’t go away but some dribs and drabs and some information on where he gets his information. So the program “Mad Money” that is quite popular with those who watch stocks has gained its way in our household for the past couple of months.

I was watching nothing particular on TV yesterday and was flicking through channels when suddenly I saw Iron Man on Fox. The scene where Tony comes back and makes announcement in the press conference about his company. And then, boom!! There was Mad Money running and Jim Crammer talking about how Stark industries are going down. I was struck dumb after watching that.

Now I am quite aware that this situation is not that dramatic for everyone and things happen. But I felt a pang of frustration as I suddenly realized that I still can not say that I know about all the products placed in those 30 movies. Damn you Jim Crammer.

When In Roam

Posted in Uncategorized on July 20, 2010 by Shruti

I am almost glad I am not writing about how the movie was. What a waste of time. But anyway, what was even more disappointing was that after watching the movie yesterday, I can’t even remember if there was a single product placement in the movie at all. Ohh there was a lot of talk about a phone, which get network all right. But can’t remember its name. So basically, nothing !!!!

Really waste of time.

Raavan

Posted in Uncategorized on July 15, 2010 by Shruti

Thats the latest movie that I saw. Raavan. As this blog is not to talk about my liking or not-liking the movies, I am not going to comment on the movie. but as to my product placement mania, it was not a good movie. Not a single product came out and stared at me. 😦 disappointing.

Now I am looking forward to Sex and the City 2 🙂